The on-going network war between GMA 7 and ABS-CBN 2 regarding the alleged manipulation of TV ratings is really getting annoying. Since both are broadcast media outfits, both should have exercised restraint in reporting about the issues on-air. How do you explain the fact that their respective news coverage about the issue degenerates into a polemical battle of charges and counter-charges, severely compromising credibility?
Channel 2 has gone overboard when it relentlessly made use of its extensive broadcast resources in its news and entertainment programs to attack its rival network and the ratings agency, or what AGB Nielsen calls as "media frenzy" and Channel 7 brands as a "trial by publicity."
The accusing network, however, seems to be getting a dose of its own medicine when Nielsen turned the tables and named it as the one engaging in underhanded tactics to manipulate the ratings.
So which network is telling the truth?
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